Before you can grace your audiences with an official WhatsApp chatbot, you need to: WhatsApp Business API requires businesses to pass through an application process that prioritizes medium, large and enterprise-size businesses in selected industries. Still, even though WhatsApp did open its doors to businesses, the API integration is not up for grabs just for anyone. Businesses worldwide are starting to take advantage of the possibilities that come with WhatsApp’s deep market penetration (2B monthly active users) and ever more business-friendly features. Since then, Meta has been working towards turning into a full-scale business platform on par with WeChat's success case in China. WhatsApp Business API was first released in 2018. WhatsApp bot can be used for a variety of use cases across customer journeys from marketing and sales to customer support and success.
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